Wise Words: Website design isn’t about looking pretty. It’s about getting people to buy.
A Clear Hierarchy (Order of Importance)
Hierarchy is structuring your content in a way that shows what’s important and guides the viewer on where they should look.
A bad website overwhelms viewers with information. A good website makes clear what to look at so the visitor can skim through your website.
Curated Example:
Jones Bar-B-Q example
Write down the most important parts of your website. This is the headlines, important photos, CTAs (calls to action).
Make those important pieces of content stand out by bolding or enlarging them. Then eliminate and tone down the unimportant text and side photos.
By using hierarchy and making the important content stand out, your website will be clearer and easy to understand.
Brand Consistency Everywhere
Keep your website content consistent by using the same text and images from your social media.
Create a style guide you can use to reference that includes color codes, fonts, etc.
Curated Example:
Baker Amy style guide example
Create a style guide and include:
specific color codes #______
fonts you use
logos/icons
past examples of your designs
A/B Testing Highest Leverage Parts
A/B testing or split testing is where you change one thing and measure the performance of it.
This is the easiest thing you can do to improve your website when you are getting a lot of viewers.
Curated Example:
HubSpot Example
What Not To Do
Cruise website example
Keeping a clear hierarchy, ensuring brand consistency, and regularly A/B testing will make your website stand out and get more people to buy.
Recourse Spotlight
Designmunk- Library of clean landing pages/websites to reference
The Sunday Blueprint - A Young Entrepreneur’s advice on design and business life.
Book Recommendation: Zero to One. An interesting book on startup advice and creating unique products.
Keep on learning,
Warren
