ABOUT BUSINESS DECONSTRUCTED

We take businesses apart so you can build yours.

Breakdowns of marketing and business strategies to grow smarter and faster.

WHAT WE DO

The strategy behind the success.

Business Deconstructed is a newsletter that breaks down how great businesses actually work: the marketing, the positioning, the growth loops and the decisions behind them.

Each issue takes one company or strategy apart piece by piece, so you can see what drives results and apply the same thinking to your own online business.

The goal is simple: give you the most detailed business strategy breakdowns on the internet, so you stay one step ahead of your competition.

Warren Lee

CO-FOUNDER · ENTREPRENEUR

Warren is an entrepreneur and co-founder of Business Deconstructed.

Wesley Lee

CO-FOUNDER · EDITOR-IN-CHIEF

Wesley is co-founder and editor-in-chief of Business Deconstructed.